Branding Redesign

Expanded the Outdoor Sports Center brand image beyond ‘just a logo’ to have more personality and connection to it’s customers.
Goal: To create consistency between departments, elevate branding to match retail price-point, and create hometown pride in order to sell OSC branded swag.

Market Research, Art Direction & Design, Brand Guidelines, In-store Signage

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Branding from Scratch

Goal: To create an approachable yet professional brand identity that creates community and conversation for women in the workplace. Expand social media presence, showcase Sarah & Robin’s personality, experience, and advice.

Logo Design, Marks, Illustrations, and Editable Social Media Graphics/Templates

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Branding from Scratch

Goal: To create an identity that showcases the beliefs, values, and authentic nature of this all-natural vegan & vegetarian restaurant. A family style eatery and farmers market, where the food is grown directly on-site, and the chickens run wild. This fictitious brand is close to NYC where it’s ideal customer values fresh, homegrown products in a relaxing farm environment, in order to escape the city hustle and bustle. Open for Brunch and weekend farmer’s markets.

Fictitious Brand — Logo Design, Marks, Illustrations, and Menu Design

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